Two technical threads dominate Week 11 of 2026 (March 8–14) in recommendation system research. First, generative recommendation (GR) is undergoing full-stack optimization — transitioning from "making it work" to "making it work well, fast, and fairly" — Netflix/Meta's exponential reward-weighted SFT addresses post-training alignment, LinkedIn's causal attention reformulation halves sequence length, Kuaishou's FP8 quantization reduces OneRec-V2 inference latency by 49%, and Alibaba's differentiable geometric indexing eliminates long-tail bias at its root. Five papers advance GR's industrial maturity across five dimensions. Second, LLM-based recommendation is shifting from "single-pass inference" toward an agentic paradigm — Meta's VRec inserts verification steps into reasoning chains, Meituan's RecPilot replaces traditional recommendation lists with a multi-agent framework, USTC's TriRec introduces tri-party coordination for the first time, and RUC/JD's RecThinker enables autonomous tool invocation.

Industrial recommendation ranking shifts to systematic scaling engineering. Alibaba's SORT achieves orders +6.35%, Kuaishou's FlashEvaluator and SOLAR optimize evaluator and attention efficiency, ByteDance's HAP enables adaptive compute budget allocation. Generative recommendation enters objective alignment phase. 36 papers analyzed.